A place that traces back 3,000 years, at a time when the earliest civilizations were beginning to form. Also known by its historical name, ‘Pergamon’, the city is part of Unesco’s World Heritage List.
In 2019, I Mean It Creative had the pleasure of assisting Bergama with its city branding needs. To produce a marketing approach befitting this antique city, we used a two-phased method. Phase One was about research, analysis and planning. Phase Two was about strategic expression and creativity.
During the first stage, we reviewed strategic reports and relevant analysis. We identified the current tourism trends and conducted extensive interviews. Throughout our extensive campaign, we gathered in total the views of almost 700 people. With all this information, we created a “Map of Values” for the city.
Based on our surveys, we found one common value: the history of Bergama.