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Hawaii Promotion


Aina Le’a Inc., the company that develops a luxurious master-planned town in Hawai’i hired I Mean It to tell the story of the Big Island.

We created a promotional video that blended the sublime diversity and idyllic wonders of the island with the escapist fantasy, in which we all want to indulge.

I Mean It created the concept, crafted the script, coordinated the production, and prepared the final cut of the commercial.

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