Sometimes our creations grow bigger than we could have imagined, in ways we never saw coming.

As playground contractors, ParkPlus’s early playground work began with a focus on natural playgrounds for local schools and child care centers.

ParkPlus is a collection of kids-at-heart dedicated to designing and building amazing playgrounds for serious fun around the world. They combine landscape architecture, industrial design, traditional architecture, engineering, carpentry and project management to bring brilliant playground concepts to life.

Their goal was to connect children and nature; to keep them active and engaged in play in unique ways, and to offer an alternative to traditional post-and-deck manufactured playground equipment.

Parkplus came to I Mean It Creative for their branding needs. Their request: a very simple icon. But after a few rounds of designs, I Mean It Creative’s scope moved beyond just the icon, designing booklets and trade fair posters as well.