Fox TV is a television channel broadcasting in Turkey. The channel broadcasts both foreign and local programs. The channel commissioned I Mean It to create the title sequence for one of its upcoming drama series called Günahkar (the sinner).
The standard for creating a title sequence for a drama series in Turkey is to amalgamate scenes from the show.
We wanted to break the mold and challenge that unwritten industry norm. So, inspired by the name of the series, we shot a title sequence that served as a short introductory advertisement, a the teaser so to speak.
Günahkar’s title sequence got very positive reviews, especially from the avid fans of the series and became a trending topic on social media.