Gaziantep, the sixth largest Turkish City, situated at the Turkish-Syrian border, had been dealing with a refugee crisis of epic proportions. The City, which has a population of 1.5 million, was pressured to absorb 300 thousand refugees. Such a rapid population boom threatened the survival of the millennia-old Gaziantep cultural heritage. I Mean It was hired to pronounce, protect, and promote the culture of the city.
Upon completion of the strategic process, we kicked off the design phase to create a holistic brand identity. After rounds of explorations, we created a modular logo based on a hexagonal pattern, a traditional structure that has been used by Gaziantep’s coppersmith.
The ever expanding and connecting geometric pattern was a metaphor, representing the industriousness and unity of the people of Gaziantep.
We designed the letter “G” to work as a container. The center of the letter served as a placeholder for icons, also allowing for co-branding. The elaborate color system was created by drawing inspiration from uniquely authentic local goods such as Antep pistachio, pearl, copper, and limestone.