Gaziantep, the sixth largest Turkish City, situated at the Turkish-Syrian border, had been dealing with a refugee crisis of epic proportions. The City, which has a population of 1.5 million, was pressured to absorb 300 thousand refugees. Such a rapid population boom threatened the survival of the millennia-old Gaziantep cultural heritage. I Mean It was hired to pronounce, protect, and promote the culture of the city.
Upon completion of the strategic process, we kicked off the design phase to create a holistic brand identity, which also included creating a branded newspaper for the launch event. The 16-page Gazette covered the origin story of the project, the description of the process, and the rationale for the brand identity.