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Gaziantep, the sixth largest Turkish City, situated at the Turkish-Syrian border, had been dealing with a refugee crisis of epic proportions. The City, which has a population of 1.5 million, was pressured to absorb 300 thousand refugees. Such a rapid population boom threatened the survival of the millennia-old Gaziantep cultural heritage. I Mean It was hired to pronounce, protect, and promote the culture of the city.

Upon completion of the strategic process, we kicked off the design phase to create a holistic brand identity, which also included print and outdoor campaign. As a part of the mandate, first, we commissioned top photographers to capture the city’s breathtaking vistas and most friendly faces. Then, we amalgamated those images with the insightful quotes we obtained from key stakeholders. The result was a highly authentic print and outdoor campaign, which helped raise awareness of the city’s unique values.

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