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Fresh Mesh Conference

Event Branding

Dogan Holding is one of the top industrial conglomerates in Turkey operating in the energy, media, industry, trade, insurance and tourism industries. When the holdings’s media arm decided to brand its new initiative “Fresh Mesh”, an international event that brings together the key content creators from media, entertainment and show businesses, Dogan hired I Mean It.

After an extensive and vigilant visual exploration process, we ended up creating a mutating logo and a modular visual language that best represented the forever-meshing nature of the digital sector.

We then created a comprehensive brand identity, which included everything from brochures to promotional materials, to invitations, to 3-D logo animation, to brand guidelines.

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