Fox TV is the Turkish associate of Fox Broadcasting Company. The channel broadcasts both foreign and local programs. As the agency of record of Fox TV since 2013, I Mean It Creative was asked to promote the upcoming Fall 2016 season.
As one of the most popular TV channels in Turkey, Fox TV offers quality content for every member of the family. Therefore it is positioned as “Your Family’s Screen.” Inspired by that insight. First, we came up with a catchy slogan: “We share the same feelingsand stories.”
Next, we wrote a script that would involve the entire family of Fox TV, including the principal characters of the channel’s most popular series. We adapted the Dixie Cups’ famous song Iko, Iko to Turkish and let the celebrities sing it. The result was an upbeat, warm, and inviting promo video.
Finally, we built a 360-degree communications strategy and executed a print and outdoor campaign to create awareness about the upcoming season.