Fox TV is the Turkish associate of Fox Broadcasting Company. The channel broadcasts both foreign and local programs. As the agency of record of Fox TV since 2013, I Mean It Creative was asked to produce the upcoming Fall 2017 season promo film.
Positioned as “Your Family’s Screen,” Fox TV represents universal values like fun, happiness, and togetherness. Armed with this insight, I Mean It created a nostalgic musical taking place in a surreal time.
The entire family of Fox TV participated in the video, including all the principal characters of the channel’s most popular series, the anchormen, and anchorwomen, as well as hosts of popular talk shows. We portrayed the celebrities as their natural selves, having fun, interacting with each other, and even occasionally dancing to the upbeat tune.
Finally, we captured the essence of the Fall 2017 campaign with a slogan, Life is better with you, and deployed a holistic social media campaign.