Minefra provides service to hotel chains, hospitals and restaurants in the wholesale food and beverage sector.

This family story started in 1945 with the distribution of olive products and cheese. With the successful management of the last generation female manager, she took the company to another dimension.

We created a new corporate identity design for Minefra, who came to I Mean It Creative to show a more corporate stance against other big international giants in the industry.

It was an important criterion for us to be able to exhibit the same corporate stance, especially in all kinds of materials. We have created a packaging design template that can be easily printed and produced for a wide range of products. This visual identity is the first step of the projects we produced for Minefra.