Strategy / Naming / Packaging

Rice branding trends have been evolving in recent years, with many companies focusing on creating unique and appealing brands to stand out in a competitive market.

Ethnic and cultural authenticity: Many rice brands are highlighting the cultural and ethnic origins of their products to appeal to consumers looking for authentic and traditional food experiences. For example, some brands are emphasizing the heritage of their rice varieties, such as basmati rice from India or Jasmine rice from Vietnam.

Thai food company headquartered in Dubai came to I Mean It Creative / Los Angeles for their branding needs. The main target audience here was the other large audience seeking ethnic and authentic tastes, apart from Asians living outside their countries.

At I Mean It Creative, the first stage of this project was to work on names for five different types of rice. It was not easy for our customer to decide on one of the dozens of alternative names we created for each brand.

Right after the naming phase, the process of working on the basic visual icon to be used by the brand began. Typography that will support this icon and supporting information about the product have been arranged on the layout. The research that our strategy department has done on competing products has helped us decide in what hierarchy the information that needs attention should be used.

Different illustration studies were produced for each package. In a short time like two months, printing proofs for the packages appeared.

These new rice brands, which started to be consumed mainly in the MENA region, are planning to enter the American market in the coming years.

Dalat Vietnamese Rice

A well-chosen name can help to create a strong emotional connection with consumers, convey the brand’s values and personality, and differentiate the brand from its competitors. This name reflects the city’s location in the Central Highlands region of Vietnam, which is surrounded by rivers and lush vegetation, and is known for its natural beauty and abundance of natural resources. Additionally, the name “Dalat” also carries cultural significance and reflects the importance of the region to the Vietnamese people. This name, which is easy to say in an audiophonic sense, has the same advantage of being pronounced in different languages.

The tiger has played a significant role in Vietnamese culture and history for centuries. In Vietnamese mythology, the tiger is a symbol of strength, power, and courage, and is often depicted as a protector of villages and people. In addition to its cultural significance, tigers have also been an important part of Vietnam’s biodiversity. Mascots are often designed to be fun, friendly, and approachable, which can help to humanize the brand and make it more relatable to consumers. Additionally, mascots can help to differentiate the brand from its competitors.