D-Smart is a Turkish satellite television provider that has around 1.6m subscribers. As a digital platform, it had been increasing the quality of its sports content steadily. That said, the brand was not enjoying the level of brand awareness and that it deserved. To solve that problem, D-Smart hired I Mean It.
We embarked on a thorough brand discovery journey. Upon various focus groups and countless workshops, we identified that D-Smart has a very clear corporate purpose: it exists to democratize high-quality digital services. Its entire business model is based on taking what is available to a selected few, and making it accessible to the masses. Our next task was to create a holistic brand identity for D-Smart.
At the final stage of the strategic branding project for D-Smart, we designed and integrated a “sound logo” to enhance the experience of a brand. Inspired by the pronunciation of the brand’s slogan (Daha Fazlası), the sound logo helped heighten the speed of recall, thus becoming a vital part of D-Smart’s brand identity.