Proposed Branding

In designing the branding for this successful TV network, we came up with the “smiling faces” concept.

Using the company’s iconic letter D and adding a simple colon, we elevated the logo to appear as a joyful, inviting smiling face : D

In addition to reworking this logo, we created an entire color scheme for the brand to use for a variety of different marketing needs. Expanding on more than just one color, we created a color identity for the brand to remain cohesive across all its marketing.

Our design was not implemented due to budgeting concerns about changing difficult-to-reach elements like logos on home satellites and control boxes.