D-Smart is a Turkish satellite television provider that has around 1.6m subscribers. While it had been increasing the quality of its content steadily, its old visual identity left much to be desired. I Mean It was hired to re-vision the brand’s digital visual hierarchy, creating a more modern, and friendly interface.
D-Smart had hundreds of channels, each having an entirely autonomous look. Previous design overlooked the need for having a visual hierarchy. Moreover, there was no cohesion regarding the nomenclature of channels. Unnecessary visual details existed while some fundamental identity components were missing.
We completely overhauled the visual hierarchy of D-Smart, which was both confusing, and misleading. We started by renaming ten channels to strengthen the brand hierarchy. Then, we redesigned more than 60 channels’ logo. Finally, we created new branded animations for themes such as “breaking news,” “commercials,” and “upcoming program.” The result was a sleeker look and a more attractive brand.