D-Smart is a Turkish satellite television provider that has around 1.6m subscribers. As a digital platform, it had been increasing the quality of its sports content steadily. That said, the brand was not enjoying the level of brand awareness that it deserved. To solve that problem, D-Smart hired I Mean It.
In 2012, to celebrate the 50th anniversary of Bond movies, D-Smart acquired the screening rights of the franchise in Turkey. I Mean It was commissioned to create a promotional campaign to announce the news. As bona fide Bond aficionados, we created a series of ads inspired by the iconic landmarks, girls, gadgets, villains and cars of James Bond.