D-Smart is a Turkish satellite television provider that has around 1.6m subscribers. While it had been increasing the quality of its content steadily, its was not known enough. I Mean It was hired to promote the brand’s unique advantages and offerings.
We started by identifying the pain points of the clients of competing brands. We analyzed what mattered them most and what really frustrated them. Next, we cross-matched D-Smart’s strengths and created a list of “Reason to Switch.” Then, we created nine single-minded, friendly and persuasive videos. Every video highlighted a significant pain point and how D-Smart could alleviate that pain. The TV commercials were supported by a series of a national print campaign.