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D Smart

Sport TV Ident

I Mean It Creative overhauled the visual hierarchy of D-Smart’s sports channels.

New brand, new look

D-Smart, a Turkish digital platform had been increasing the quality of its sports content steadily. It was time for its sports channel logos, promo animations and in-show graphics to freshen up…

Lots of Content, Little Hierarchy

D-Smart had dozens of sports content, but very little visual hierarchy. The logos were neither telling a holistic story nor projecting a cohesive image. So, we decided to start from scratch. We completely overhauled the visual hierarchy of the sports channels. Then, we redesigned every channel’s logo. The result was an improved hierarchy, which helped the viewers better navigate through sports channels.

More Professional, More Exciting…

Prestigious sport events, such as The Champions’ League, UEFA Europe League, NBA and F1, always raises the quality bar of screen visuals. A digital platform that airs such big competitions should be able to compete with their identities in terms of design quality. With its smart solutions that make the screens much easier to understand and its design that follows the latest creative trends in the world, the sports channel identity set we created for D-Smart offers a more professional looking, more exciting look for the sports enthusiasts.

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