Branding & Digital Design

To accentuate the firm’s 30 years of experience, we shot a series of Q&A videos with Rick Cunningham, and made the accessible on Youtube. It did not take long for those videos to become a hit.

Los Angeles, CA

BRANDING

In real estate, actually size does matter. It allows you to employ the most experienced agents, have access to the deepest insights and use the most cutting-edge technology. As one of the largest luxury real estate brokers in California, Cunningham Group was enjoying all of that and more. Their problem was, not many people knew their story.

The firm’s principal Rick Cunningham had a very clear goal: He wanted to strengthen the brand of the Cunningham Group and make it the most preeminent sub-brand of Keller Williams Group, of which his company was a member.

Our starting point was redesigning the Cunningham Groups’ logo, thus giving the brand a more modern and sophisticated look. Then, we applied the new visual identity to all of their printed and digital marketing materials.

A real estate titan like the Cunningham Group needs to have a very strong social media presence. To accentuate the firm’s 30 years of experience, we shot a series of Q&A videos with Rick Cunningham, and made the accessible on Youtube. It did not take long for those videos to become a hit.

Finally, we shot a short promotional video for Cunningham Group. By capturing its raison d’etre, its values, and its unique story, I Mean It Creative gave the brand the prestige it long deserved.

WEB SITE

Upon redesigning the Cunningham Group’s logo, giving the brand a more modern and sophisticated look, applying the new visual identity to all of their printed and digital marketing materials, creating a series of Q&A videos with Rick Cunningham, and shooting a short promotional video for Cunningham Group, our next task was to redesign the firm’s website.

By using brighter colors, we gave the Cunningham Group a more modern and cutting-edge look. The new sleek interface conveyed a message of professionalism and sophistication. Also by keeping the end user in mind, I Mean It designed a new website that is easier to navigate. Finally, by integrating the Q&A videos and the short promotional clip, we created a more engaging user experience.