Cunningham Group is one of the largest luxury real estate brokers in California, and the firm’s principal Rick Cunningham had a very clear goal: He wanted to strengthen the brand of his company and make it the most preeminent sub-brand of Keller Williams Group, of which his company was a member.
Upon redesigning the Cunningham Group’s logo, giving the brand a more modern and sophisticated look, applying the new visual identity to all of their printed and digital marketing materials, creating a series of Q&A videos with Rick Cunningham, and shooting a short promotional video for Cunningham Group, our next task was to redesign the firm’s website.
By using brighter colors, we gave the Cunningham Group a more modern and cutting-edge look. The new sleek interface conveyed a message of professionalism and sophistication. Also by keeping the end user in mind, I Mean It designed a new website that is easier to navigate. Finally, by integrating the Q&A videos and the short promotional clip, we created a more engaging user experience.