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Cunningham Group

Branding

In real estate, actually size does matter. It allows you to employ the most experienced agents, have access to the deepest insights and use the most cutting-edge technology. As one of the largest luxury real estate brokers in California, Cunningham Group was enjoying all of that and more. Their problem was, not many people knew their story.

The firm’s principal Rick Cunningham had a very clear goal: He wanted to strengthen the brand of the Cunningham Group and make it the most preeminent sub-brand of Keller Williams Group, of which his company was a member.

Our starting point was redesigning the Cunningham Groups’ logo, thus giving the brand a more modern and sophisticated look. Then, we applied the new visual identity to all of their printed and digital marketing materials.

A real estate titan like the Cunningham Group needs to have a very strong social media presence. To accentuate the firm’s 30 years of experience, we shot a series of Q&A videos with Rick Cunningham, and made the accessible on Youtube. It did not take long for those videos to become a hit.

Finally, we shot a short promotional video for Cunningham Group. By capturing its raison d’etre, its values, and its unique story, I Mean It Creative gave the brand the prestige it long deserved.

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