Packaging

We did an exploration of different colors, forms and designs on the tin can, all centered around the C icon.

When a group from Israel reached us to provide marketing solutions for their new power drink, named “Cran Energy”, we emphasized the product’s cranberry flavor and symbolized it with the iconic letter: C.

We did an exploration of different colors, forms and designs on the tin can, all centered around the C icon. We also suggested the name “Redy” to match the cranberry theme and highlight the energy providing aspect of the power drink.

The product exists under the umbrella brand “ocean spray”.