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“Why is it so difficult to find a quality furniture at an affordable price?” That is the question Suat Erdoğan was asking himself. As the CEO of Buka, he decided to solve this problem. His vision was to launch his own sofa brand, which would blend quality, affordability, aesthetics, and flexibility. To make his vision into a reality, he chose I Mean It.

Upon defining the brand’s strategy, determining its name, crafting its slogan, designing its logo and creating a holistic and consistent look and feel at all touchpoints, our next task was to design a catalogue for Buka.

Inspired by one of the brand’s values, simplicity, we designed a catalog with the minimal amount of text. Instead, we put images first. By doing so, we allowed the brand’s revolutionary furniture to shine through.

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