Directed by acclaimed London-based filmmaker Simon Stock, the series delves into the personal and professional battles of fighters who use the ring as an escape from their internal struggles. At I Mean It Creative, we were honored to design the identity and print graphics that bring this story to life, visually encapsulating the intensity and vulnerability at the heart of this film.
Identity and Print Graphics
When the gloves come off, the real fight begins. This powerful tagline captures the raw essence of Fighting Demons, a gripping documentary about the unfiltered world of bare-knuckle fighting.
Stock, known for his work with global brands like Emirates Airlines, Mercedes, and Discovery Channel, sees professional raw fighting as “the art of physical storytelling.” Fighting Demons goes beyond the punches, exploring the emotional toll and personal drama of its characters. To match this evocative narrative, we crafted a clean, striking visual identity. Using moments from the footage, we avoided visual cacophony, focusing instead on an abstract, minimalist approach that lets the story breathe and resonate deeply with the audience.
The title design reflects the sheer power and physicality of bare-knuckle fighting, symbolizing the muscle-bound strength of this raw, visceral world. Fighting Demons isn’t just a documentary about fights—it’s about human struggle, resilience, and the art of survival. At I Mean It Creative, we are proud to have contributed to a project that leaves viewers questioning and inspired, offering a fresh perspective on this extraordinary art form.
