TV Commercials

In fact, art is everywhere in our daily life. Sometimes it is in front of us with little surprises. İş Sanat celebrates its 23rd season with the new slogan "Art in Life".

I Mean It Creative is in the 4th year of its partnership with İş Bank. I Mean It Creative has prepared a TV spot campaign consisting of 3 films for the new season launch of İşSanat. These films are about music, painting and literature.

Through painting, music, literature or another medium, artistic works allow individuals to express feelings, thoughts and observations while allowing us to appreciate what is around us or to see the world around us in different ways. Art is beauty, but beauty, as they say, is in the eye of the beholder.

Agency: I Mean It Creative
Creative Director: Emrah Yucel
Director: Özcan Alper
Production Company: Film Profesyonelleri/Hakan Ordu, Bülent Pulur
Client Director/Producer: Ipek Çelikkalp
Agency Producer: Birhan Gizligöz, Cansu Arcan
Sound Edit: Tim Hilliard

Literature

Music

Painting