For the past four years, I Mean It Creative has been intentionally curating İşSanat’s series of events across various platforms—such as Painting, Dance, Music, and Literature—under a new slogan or concept for each season. This strategic approach plays a crucial role in challenging the perception that the events are solely focused on music.
This year, four distinct models were selected, and after thorough casting sessions, studio photo shoots were conducted to capture their figures. Additionally, location shoots were carried out in various iconic spots, such as the Metro, İstiklal Street, and Galata Tower, each chosen and photographed from unique angles.
Following the development of the four main advertising ideas, the new season was announced through a comprehensive press campaign, accompanied by an extensive wild posting campaign that broadened the reach of the message. This not only marked the launch of the season but also reinforced the theme that art is an integral part of our everyday existence.
