ANATOLI Collection blends Anatolian masters’ craftsmanship with contemporary design to emphasize proportion, texture, and color. The brand’s products are inspired by the aesthetic values that form the collective memory of the Anatolian lands. I Mean It was hired to design the visual identity of the brand.
We started by studying the brand’s strategy. We analyzed its origin, purpose, and promise. Then inspired by the timeless designs of Anatolian cultures, we created a logotype, followed by a holistic visual identity.
The new visual identity was applied to business cards, website, advertisements, brochure covers, and letterhead. Finally, we expressed the brand’s authenticity and Anatolian beauty in a beautiful gift packaging.