Amasya Et is a new player in the Turkish meat production sector. Its vision is to produce a variety of healthy and reliable meat products at affordable prices. I Mean It Creative was hired to design the visual identity of the brand.
Inspired by the unique architectural style of Amasya, the company’s place of origin, we created a friendly and nostalgic logotype, followed by a holistic visual identity.
Our first step was to study the company’s business strategy. We analyzed the sector, trends, customer decision criteria, and crafted a unique purpose and promise for the brand.
The new visual identity was applied to all touch points, including corporate signage, packaging, website, brochures, vehicles, and uniforms.