Alp Şen Foundation was founded by the parents of the late Ali Alp Şen to keep alive and spread the compassion and benevolence of their son. As a high-school student, Ali spearheaded the ENKA Kindness Project to help those in need. Alp Şen Foundation embarked on a journey to co-create a better future for humanity, aiming to inspire the masses through a myriad of health and education projects.
Among the many initiatives of the Foundation, one cause took the centre stage: leukaemia. To help create awareness about the prevention of this disease, and support children who are in need of help Alp Şen Foundation needed promotional video.
As I Mean It, we created a heart touching teaser that told the origin story of the Foundation.