Naming and Branding

Agrolia: Turkey’s First Electric Tractor
At I Mean It Creative, we had the honor of branding Turkey’s first electric tractor, Agrolia, a groundbreaking innovation in sustainable agriculture.

Our journey began with the naming process, where we combined the essence of Agriculture and Anatolia to create a name that reflects the product’s roots and its connection to Turkey’s farming heritage: Agrolia. This name embodies both the modern advancements and the deep agricultural traditions of the Anatolian region.

The branding process included designing a custom typeface, carefully crafted to convey strength and innovation while remaining approachable and warm. A vibrant color palette was selected to represent sustainability, energy, and growth. Additionally, we developed a striking icon that symbolizes Agrolia’s role as a pioneer in the future of agriculture.

Our work didn’t stop there. We created all the essential branding assets, including packaging, signage, and marketing materials, ensuring a cohesive and impactful visual identity.

Agrolia is more than just a tractor—it’s a revolution. With a fast charging time of as little as 45 minutes and a 90% reduction in energy costs compared to diesel tractors, Agrolia sets a new standard in agricultural efficiency. Proudly designed and manufactured by Turkish engineers, this 100% local and national product brings sustainability, economy, and eco-friendliness to Turkish agriculture.

By embracing innovation and sustainability, Agrolia aims to lead the transformation of agriculture in Turkey, contributing to a greener, more prosperous future.

I Mean It Creative is proud to have played a role in shaping this groundbreaking project and setting a new standard for agricultural branding in Turkey.