During the pandemic process, all of Turkey remembered the cologne tradition and understood its importance. I Mean It Creative worked with Eyüp Sabri Tuncer, one of the leading companies in the Turkish cosmetics industry, to tell stories about cologne and its hygienic properties in our daily life through five short films.
The film series, which sets out on the unifying effect of cologne tradition in Turkish culture, emphasizes how it brings us together in many different places and moments in our daily lives. Thus, we witness once again that concepts such as hospitality and sharing continue to live on from generation to generation through cologne.
Eyüp Sabri Tuncer, who will complete its 100th anniversary in 2023, has been in our lives for years as an important part of our tradition. The brand, which focuses on hygiene habits and brings to light the cologne and old traditions that have increased in importance during the pandemic, meets with its fans in digital channels with the series of commercials.
Attention is drawn to the use of cologne, which presents a “Handful of Happiness”, which appears in every moment of life in five films. The happiness created by the cologne service is underlined in the films shot with themes such as a restaurant, watching a match, spending time with grandparents, mini buses and asking for a girl’s hand in marriage. Eyüp Sabri Tuncer’s more than 20 different scented cologne varieties and cologne wipes are the main protagonists of the commercials.
I Mean It Creative hired approximately 150 people for the commercials, which took two days to shoot. Eyüp Sabri Tuncer, who developed the first Turkish lemon cologne formula, is on the air after a long hiatus with its commercials highlighting the cologne category.