Born in the Moldavian Soviet Socialist Republic, Patricia’s deep roots in a musical family are an essential part of her story. Her mother, a violinist, and her father, a cimbalom player, both played in the state folk ensemble of Moldova, imbuing her life with the sounds of tradition and folk heritage. She began playing the violin at the age of six, and since then, her journey has been one of fearless exploration and artistic innovation.
In keeping with Patricia’s daring spirit, I Mean It Creative’s creative director and illustrator Emrah Yücel designed a campaign that breaks boundaries. His striking image—an unexpected fusion of Patricia’s face and a violin—perfectly captures the essence of her artistry. It’s modern, bold, and a true reflection of Kopatchinskaja’s ability to merge the classical with the avant-garde. Just like her performances, this design challenges us to look at familiar things in new ways.
The concert itself will be no different. Ensemble Resonanz, known for their dynamic and inventive interpretations, will be the perfect accompaniment to Kopatchinskaja’s fiery and impassioned playing. Together, they will create an evening of music that transcends genres and expectations, inviting the audience to experience classical music in a way that feels fresh, vibrant, and alive.
At I Mean It Creative, we thrive on the unexpected, and this campaign is a testament to that philosophy. We wanted to reflect the unique energy that Patricia Kopatchinskaja brings to the stage, and Emrah Yücel’s modern approach does just that—an announcement as striking as the artist herself.
Prepare for a night that will not only delight your ears but open your mind to the possibilities of what classical music can be. This is not just a concert; it’s an experience, and we can’t wait for you to be part of it.
