Search
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Points of Parity

  • January 2, 2017
  • How to Differentiate Your Brand PART 1

BAV Consulting, the agency that coined the term Brand Tensity, possesses the world’s largest database of customer and brand behaviour. Their research reveals that truly iconic brands (they refer them as Breakaway Brands) deliver on the perceptual expectations of their categories, while also leaning toward imagery that opposes these…

read more

Back To Top