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Points of Parity

  • January 2, 2017
  • How to Differentiate Your Brand PART 1

BAV Consulting, the agency that coined the term Brand Tensity, possesses the world’s largest database of customer and brand behaviour. Their research reveals that truly iconic brands (they refer them as Breakaway Brands) deliver on the perceptual expectations of their categories, while also leaning toward imagery that opposes these…

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