The Research Center Weihenstephan for Brewing and Food Quality (BLQ) is a core institute of the Technical University of Munich. As a modern research company, it offers an extensive range of services, holds seminars and works on public and industry-funded research projects.
The Center is involved in teaching and acts as a key link between research, teaching, and practice. That said, outside the beer industry, not many people knew the noble role it plays. Thus, the Center hired I Mean It to tell its story.
First, we embarked on a rigorous strategic journey, which involved studying the history and the operational model of the Center, analyzing the priorities of the organization, and identifying the strategic levers of the brand.
Armed with invaluable insight, we, then, crafted an honest yet captivating narrative that blended the Center’s history with its strategic importance. We coordinated the production and prepared the final cut of the video. Finally, we topped it off by creating print and digital materials that captured the soul of the brand.