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Mythos Theme Park

Branding Case Study

Rixos Hotels is one of the world’s fastest growing, luxury hotel chains. Dedicated to offering traditional Turkish hospitality in the finest surroundings and luxury ambiance, the group owns and operates premium resorts & villas including city hotels in prime and historic locations. Rixos Group hired I Mean It to develop a concept for its aqua-themed park and hotel.
Our first task was to find a strategically-fit name for the mega project. Inspired by the mythology-rich history of Antalya and Turkey, we proposed a short, yet compelling name: Mythos.
Next, we designed a holistic concept of a spellbound world. We invented gods and goddess, for every major section of the project, from aqua park to shopping center. We suggested rituals for every deity. We designed their houses and their symbols. So finally we brought the immortals to life by using real-life characters and costumes. Finally, we engineered a complete customer journey, infusing every major touchpoint with a unique narrative.
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