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Master & Dynamic is a New York City-based, premium audio company obsessed with sound and creativity. Believing that sound is a catalyst and a powerful creative element, the company positions its headphones as contemporary thinking caps: tools to help focus, inspire, and transport your mind.
Inspired by the insight that Master & Dynamic builds sound tools for creative minds, I Mean It Creative proposed a campaign to promote the headphones as escape tools to the inner world.
By making reference to the brand’s both functional and emotional benefit, we crafted a campaign slogan: “Do Not Disturb.” Then, created a series of print ads to bring the creative idea to life.
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