2017 was a historic year for Kenyan economy as the country granted the license for its first free trade zone. While foreign investors always look for the next big thing, there was, however, a communication hurdle: In a world where there are more than 5,000 free trade zones, how should Kenyans tell their story?
I Mean It breathe life into the trade zone by transforming it into a strategically-defined, modern, and striking brand.
Our next task was to create a brochure, which conveyed the unique value proposition of Kenya Free Trade Zone.
First, I Mean It crafted a message map, prioritizing the most relevant and persuasive promises the place could give. Next, we commissioned top photographers to capture the uniqueness of the free trade zone. Finally, we brought it all together by composing strategic texts that captured the ethos, values, and positioning of Kenya Free Trade Zone.