Branding

This design project was created for a small business that makes homemade food, like its name “homemade”.

When approaching the illustration for this design, we opted for a hand drawn, domestic and cozy maternal figure cooking with organic ingredients. Using a hand-made drawing to connect the imagery with handmade food, we designed a traditional and wholesome look.

This project is a good example of local business branding. Not to mention, it was very important for us to portray the spirit of a business who puts their heart in what they do.