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Gumd City

Naming and Branding

Per the recent earthquake in Nepal, the country is short 2,000,000 dwellings. As a consequence in 2015, the Government of Nepal called for new “Smart Cities” to accommodate as many dwellings within the next five years. Housing between 30,000-40,000 inhabitants, these cities would be sustainable communities with schools, clinics, urban farming, parks for recreation, places of worship and homes that are energy conscious and economical. Nepal’s vision of the “Smart Cities” has the potential to be the new model community for Nepal and beyond. When Nepal wanted to bring its vision to life, it hired I Mean It.
Our first step was to find a name for this noble initiative. After a series of ideation sessions, we landed on GUMD, which means nest in Nepali. Our next task was to create a comprehensive visual identity that would convey the vision of the project. Inspired by local species -and referencing the brand name- we created a friendly, harmonious, yet eye-catching design. Finally, we designed Gumd’s strategic plan as well as its brochures to arm the sales forces with professional and persuasive materials.
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